New North Loop Bar Eradicates Bartenders

For drinkers who would rather get beer from a computer than a person, a new bar will accomplish just that come Spring 2018. First Draft Taproom and Kitchen will open in Minneapolis’ North Loop showcasing beer from around Minnesota and the country via software from a company called iPourIt that specializes in self-service alcohol technology.

iPourIt’s technology uses a meter to measure what flows from the taps and a card that each visitor gets to tally drinks, according to a First Draft press release. Drinks can be poured by the ounce, allowing for tastes of several selections. The iPourIt experience is designed to cater to a few personas like the “general Female [sic] demographic,” 32-year-old men specifically, and impatient millennials.

There will also be a kitchen that will serve contemporary bar food.

Joe Maselter, a local real estate agent and owner of First Draft, said of the venture: “We’re excited to bring a unique drinking experience to Minneapolis, and even more excited to be a part of all the great things happening in the North Loop.”

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• First Draft Taproom Coming to the North Loop [JrnlMpls]