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Mercy Bar & Dining Room April Fooling With Fake Parking Tickets

File this one under adventures in marketing.

Creative marketing from a cheeky chef Mike Rakun.
Creative marketing from a cheeky chef Mike Rakun.
Photo courtesy Mercy

After a long night of work at Fulton Brewery, bartender Annie Hanson discovered a parking ticket, or at least what appeared to be one, on her vehicle. Upon second glance, she learned that it was actually an invite to Le Méridien Chambers Hotel's restaurant re-do Mercy Bar & Dining Room, formerly Marin, which closed on February 20.

The restaurant officially opened on April Fool's Day with Chef Mike Rakun still at the helm. Not to be confused with similarly named Mercury located about a half a mile away, Mercy has shifted into a more casual concept than Marin, focusing on seasonal fare with a large section of the menu dedicated to seafood plus a full oyster bar.

Check out the rather convincing ticket below:

mercyticket

Photo by Annie Hanson

The style of marketing certainly isn't original as reported in years past by Eater San Francisco and Eater Portland. If you missed out on receiving a fake parking ticket coupon, you can now take a selfie with their Washington Avenue billboard for a free drink now through April 16th. Let us know your thoughts about these types of gimmicks in the comments.

Marin

901 Hennepin Ave., Minneapolis, MN 55403 Visit Website

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