The Impossible “Bleeding” Vegetarian Burger Debuts at Hell’s Kitchen

The Impossible Burger, the ultimate fake-out in meat-free, meaty eating has been making headlines as it debuts across the country and it has finally arrived in the Twin Cities. Hell’s Kitchen in downtown Minneapolis. The Impossible Burger is engineered to taste, smell and look like beef, right down to “bleeding” juices. It’s actually made of water, wheat protein, potato protein and coconut oil. It was created in Silicon Valley and originally debuted at David Chang’s Momofuku Nishi in Manhattan.

Hell’s Kitchen’s co-owner Cynthia Gerdes said she politely hounded the folks at Impossible Foods to allow them to serve the burger. “The turning point came when our customers got behind us and urged the Silicon Valley company to check out Hell’s Kitchen.”

Last week, an unexpected delivery landed at the restaurant and set things in motion for next week’s introduction.

The burgers will be available beginning today as an “off-menu” item, while supplies last each day. Those curious to try it can request it for lunch and dinner.

• Watch: Does the Meatless Impossible Burger Live up to the Hype? [E]
• All Eater Coverage of The Impossible Burger [E]
• All Hell’s Kitchen Coverage [ETC]
• Impossible Foods [ETC]